Grassroots Coordinator Initiative |

Dear Credit Union CEO,

Advocacy is the top priority for Illinois Credit Union League and CUNA, but we can’t do it alone. We need your help to ensure our voice, and the voices of all members, are heard in Springfield and Washington, D.C. on critical credit union issues. As part of our ongoing efforts to improve our advocacy programs, the ICUL introduced the “Grassroots Coordinator” initiative a few years ago to increase political participation by all credit unions in the state.

I hope you recognize the value of this type of advocacy and are willing to reaffirm your commitment to this program or, if you don’t already have one, designate a Grassroots Coordinator. The employee or volunteer serving as your credit union’s Grassroots Coordinator will be the primary point of contact for ICUL and CUNA advocacy efforts and activate your members when the time comes for grassroots action…and with a new administration in Washington that has been an outspoken opponent of regulatory burden and a pro-credit union majority in Congress, we hope that time will be soon.

With the support of the entire credit union industry, we have a great opportunity for meaningful change this year to shake credit unions free from cumbersome regulations. To move towards that goal, CUNA has launched the Campaign for Common-Sense Regulation, with steps we can take to get our voices heard by the people in Washington who are in the position to reduce regulatory burden. To be successful during this critical legislative year, the entire credit union community needs to focus on increased advocacy efforts.

Appointing a Grassroots Coordinator(s) at your credit union is an important first step in the Campaign for Common-Sense Regulation. Please complete and return the Grassroots Coordinator form Keith Sias.

Thank you for your consideration of this request. Please contact Keith Sias ([email protected]) with any questions.

Sincerely,

Tom Kane, President/CEO
Illinois Credit Union League

Credit Union Grassroots Coordinator

The Grassroots Coordinator (GC) acts as the grassroots liaison for advocacy between the credit union (along with the CEO/President) and Illinois Credit Union League.

Duties and Responsibilities:

Serves as the primary contact in regards to advocacy efforts of the Illinois Credit Union League and credit union.
Remains current on key legislation and issues that directly affect credit unions.
Works with the chief executive officer or designee to develop grassroots objectives and goals for the credit union.
Recruits, educates, and mobilizes staff and members to be involved in grassroots related activities.
Distributes all league Action Alert messages to credit union employees and, if appropriate, members.
Attends grassroots advocacy events (CUNA GAC, webinars, Hike the Hill, legislative receptions, etc.)
Serves as primary point of contact at the credit union for ICUL’s advocacy programs (including Project Zip Code, MAP, etc.)

Position Qualifications:

Credit union must be a member in good standing within Illinois Credit Union League.
Must have the desire to be heavily involved in the legislative and political affairs on the credit union’s behalf.
CEO must have expressed consent to participate in grassroots advocacy program as a Grassroots Coordinator.