Campaign Origin
#ILoveMyCreditUnion began in 2021 with a vision from then ICUL President Tom Kane: to "break the internet" by showcasing the reach and impact of credit unions using the power of social media and collaboration.
Since then, the campaign has grown into a global event with participation from:
It has also supported charitable giving efforts, raising over $100,000 for Children’s Miracle Network Hospitals.
What’s New in 2025
This year brings a few key updates to simplify participation and expand impact:
✅ No Sign-Up Required
Anyone can join in—no registration necessary. Just post using the hashtag on July 25 and be part of the movement.
🎨 Updated Tools & Resources
All campaign graphics from previous years are still available. New for 2025:
Customize these resources to fit your credit union's brand or use them as-is.
❤️ Charitable Giving Focus
In 2025, Illinois is donating $5,000 to three local Children’s Miracle Network Hospitals. Other leagues and credit unions are encouraged to explore similar local efforts. Resources and contacts for connecting with CMN Hospitals are available on the campaign site.
📰 Press & Promotion
Have a story or press release to share about your credit union’s involvement? Send it to:
[email protected]
How to Participate:
Participation is simple and flexible. Here are a few ways to get involved:
And yes—you’re welcome to make your own T-shirts, buttons, or signage!
Make It Your Own
The best part of #ILoveMyCreditUnion Day is that every credit union brings their own unique spin to the celebration. Just remember to:
Beyond that, the day is yours to shape and share.
Need Help?
We’re here to support you! Contact us anytime at [email protected] with questions, ideas, or requests for help connecting with local partners.
Let’s come together to make 2025 the biggest and best celebration yet!
